How to conduct research

Is the glass half empty or half full?

“Is the glass half empty or half full?” is a common phrase that you may have heard before. The question frames our view of the world: are we negative pessimists or positive optimists? Some people can accept annoyances in the normal course of events, while others go insane and believe the world is ending. You

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Primary vs Secondary Market Research: Types, Sources, and Examples

Market research is critical for businesses to learn about trends and consumer behavior. It also helps organisations make critical decisions, identify new opportunities, identify competitors, and improve their offerings. The achievement of business objectives is the primary criterion for successful market research. Key objectives include increasing the company’s market reputation, improving product performance, and gauging

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Market Research: Definition, Types, and Importance

Market research is the process of gathering, analysing, and interpreting information about the market, products and services, consumers, and competitors in order to gain a bird’s-eye view and make better decisions. It is regarded as essential for successful business planning. Businesses conduct market research for a variety of reasons, including the search for new markets

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