Insights

Market Research: Definition, Types, and Importance

Market research is the process of gathering, analysing, and interpreting information about the market, products and services, consumers, and competitors in order to gain a bird’s-eye view and make better decisions. It is regarded as essential for successful business planning. Businesses conduct market research for a variety of reasons, including the search for new markets

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The Revolution of the Gaming Industry

Video games have been around for decades, entertaining both children and adults. They’ve come a long way since the early days of computer games. Video games are becoming more advanced as technology advances. The video game industry is massive. In fact, it is larger than the combined film and music industries, and it is only

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How Empowering Women Empowers Business

Few companies make explicit social investments to empower women in emerging nations, but we believe that supporting this goal is good business and good practice for all companies. There are diverse ways in which private-sector enterprises can provide significant economic benefits not only to women and their societies but also to the companies themselves. Businesses

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