Market Research: Definition, Types, and Importance

Market research is the process of gathering, analysing, and interpreting information about the market, products and services, consumers, and competitors in order to gain a bird’s-eye view and make better decisions. It is regarded as essential for successful business planning. Businesses conduct market research for a variety of reasons, including the search for new markets

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The Revolution of the Gaming Industry

Video games have been around for decades, entertaining both children and adults. They’ve come a long way since the early days of computer games. Video games are becoming more advanced as technology advances. The video game industry is massive. In fact, it is larger than the combined film and music industries, and it is only

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How Empowering Women Empowers Business

Few companies make explicit social investments to empower women in emerging nations, but we believe that supporting this goal is good business and good practice for all companies. There are diverse ways in which private-sector enterprises can provide significant economic benefits not only to women and their societies but also to the companies themselves. Businesses

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Role of Market Research in Brand Building

Market research is an effective tool to strengthen a company’s brand as it helps in gaining a comprehensive understanding of the target consumers and their preferences. This leads to the construction of relatable and powerful product messaging.  So, when you are in the stage of launching your brand or a new product of your brand,

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Types of Market Research Methods

From the purchase behaviour of targeted consumers to the likelihood of them paying a particular price for a product or service, market research helps businesses understand all of it and enables them to make informed strategic decisions based on the collected data. The information collected from market research is used to customize marketing and advertising

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The process of Market Research

As a business, there are certain key questions that need to be answered before making any important decision. These questions help in understanding the scope of growth for the business and how the stakeholders and consumers would react to those decisions. Accurate answers to questions like, “Why or why not your targeted consumers shall buy

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Importance Of Market Research

Importance of Market Research

“Judge a man by his questions rather than by his answers.” ― Voltaire As the age of information progresses and surpasses one milestone after another, it has become extremely difficult to efficiently identify the correct information and to differentiate it from all its false counterparts. Today, success depends on how well one can gauge the

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